Clayton + Arbor Day Foundation
In 2022, Clayton and Arbor Day Foundation, the largest nonprofit membership organization dedicated to planting trees, launched a partnership to plant 2.33 million trees across forests in the United States. The initiative aimed to restore vital ecosystems and help combat climate change.
I created print collateral and digital assets with a minimalistic aesthetic, thoughtfully using white space to let Clayton’s photography take center stage. To reflect Clayton’s commitment to sustainability and holistic design, I paired a nature-inspiring color palette with vibrant accents that brought energy and personality to the work.
Six-Month Partnership Update
For the six-month partnership update, I continued to balance simplicity with engaging color across digital designs and infographics. I created illustrations and icons around sustainability themes to add visual interest while keeping the overall look clean and minimal.
One of the biggest challenges was working with a large amount of copy while making sure all required legal information was included. I used clear hierarchy, spacing and visual elements to organize the content and make the infographics easy to follow without feeling crowded.
